The Hackney Parrots football club, a unique assembly within the queer women's grassroots football scene, mirrors the vibrancy of London's electronic music industry.
Tasked with developing their visual identity, the project encompassed designing kits, scarves, and membership cards that reflect the team's dynamic spirit and musical heritage.
The tagline, "we'll beat them on the dancefloor," encapsulates the club's ethos, blending athletic ambition with the cultural pulse of the nightlife community. Sponsored by Nike and Resident Advisor, the visual identity celebrates the intersection of sport and music, paying homage to the club's roots with a design that's both modern and meaningful.
